The real-time reasoning engine for cultural strategy

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Moodlight Intelligence

Culture moves at the speed of the internet. Yesterday’s insights are today’s irrelevance. Moodlight reasons through culture in real-time, turning signals into strategy so you spot, adapt and own cultural moments before anyone else.

Engineered for Your Endgame

Where to play

Moodlight ingests 5M+ signals daily from news, social, and markets – scored for emotion, ranked by what’s rising, what’s lasting, what’s crowded, and what’s wide open. You see the whitespace before anyone else.
When to play

Moodlight tracks subcultural shifts, meme evolution, and emerging narratives with the depth of a seasoned strategist. You move when the moment is right – not when the report lands.
What to say

Moodlight’s Cultural Momentum Matrix™ synthesizes 19 proven frameworks from Harvard, Wharton, and Stanford with real-time data – and outputs a strategic brief in 60 seconds. Not a dashboard. A decision.

Agencies and consultants charge exorbitant fees to repackage stale insights

Dashboards show you yesterday’s data. Reports arrive after decisions are made. Moodlight shows what’s happening now and what’s coming next.

Traditional strategy looks backward

Where Moodlight Wins

Emotion

Real-time sentiment across 5M+ daily signals from news, social, and markets
Prediction

VLDS scoring identifies emerging narratives 48-72 hours before mainstream coverage.
Personalization

Strategic briefs tailored to your brand, industry, and competitive landscape.

Real-Time Reasoning

Real-Time Sentiment

Monitor how your brand (or competition) is perceived in real-time across the emotional landscape
Real-Time Comparison

Side-by-side sentiment comparison of your brand vs. competitors
AI Strategic Briefs

On-demand intelligence reports tailored to your specific product, campaign or decision
Ask Moodlight

Chat with your dashboard. Get answers grounded in real-time data not generic AI responses
Mood vs. Market

Spot when public sentiment leads or lags financial indicators for smarter timing and better bets
Two Stage Insight Engine

Every chart connects the numbers to the headlines. You don’t just see that mood shifted, you see why it shifted and what drove it
VLDS Framework

Proprietary scoring across four dimensions: Velocity, Longevity, Density and Scarcity. The strategic lens that separates signal from noise
Velocity × Longevity Matrix

Separate flash-in-the-pan trends from lasting cultural movements worth investing in
Density Analysis

Find the conversations your competitors are crowding – and the ones they’re missing entirely
Scarcity Detection

Find white-space opportunities and underserved narratives that everyone else is missing
2x Daily Intel Briefings

IC-level executive summaries delivered to your inbox twice a day - never miss a conflict
Global Hotspot Tracking

Threat intensity by country, updated every 4 hours

Moodlight in Action

Moodlight is built for healthcare. Our Strategic Brief Generator automatically applies Medical Legal Regulatory (MLR) considerations – flagging emotional tones (fear, anxiety, urgency) that may face MLR scrutiny, identifying “safe white space” that’s culturally relevant but unlikely to trigger regulatory concerns, and framing recommendations as MLR-friendly where appropriate. Get creative strategy and compliance awareness in a single brief.
Track real-time sentiment around drug launches, disease awareness campaigns, or policy changes. Identify when public fear or hope is spiking around specific conditions. Get 48-72 hour advance warning on narratives that could affect patient perception or stock price.
Stop guessing what’s culturally relevant. See exactly which emotions dominate the conversation around your client’s category. Find white-space opportunities where no one is speaking. Build campaigns that ride emerging movements instead of chasing yesterday’s trends.
Detect narrative shifts the moment they begin – not after they trend. See which emotions are driving virality around your brand or client. Identify whether to respond, wait, or redirect based on real-time empathy data.
Monitor how consumers feel about your category in real-time – not quarterly. Detect sentiment shifts around ingredients, sustainability, or pricing before they hit mainstream coverage. Time your launches and messaging to match the emotional moment.
Moodlight shows you what’s emerging before it’s oversaturated. Use VLDS metrics to find topics with high Velocity but low Density – that’s your sweet spot for timely content that isn’t played out. Check the Global Mood Score to match – or intentionally contrast – the emotional temperature. When you pitch story angles, back them with data: “This topic has 3x velocity growth and we can own this space before competitors catch on.”
Spot divergence between market sentiment and public mood. Track geopolitical risk by country with threat intensity scoring. Get daily intelligence briefs that surface what matters before the trading day starts.
Track emotional response to policy positions across regions. Identify which issues are gaining velocity vs. fading. Find messaging gaps your opponents aren’t addressing. Brief your candidate with cultural intelligence, not just polling data.
Validate market timing before you launch. See if the cultural conversation is moving toward or away from your idea. Identify underserved narratives where you can own the conversation. Make investor pitches backed by real-time sentiment data, not hunches.

Audience

No. Moodlight uses a hybrid architecture: transformer-based neural networks for emotion classification, combined with proprietary algorithms for our VLDS scoring system (Velocity, Longevity, Density, Scarcity). We use LLMs for brief generation and insight synthesis – but the core intelligence layer is purpose-built for cultural pattern detection, not general-purpose chat.
We ingest 5M+ daily signals from news outlets, RSS feeds, X (Twitter), Reddit, and financial markets. All data is filtered, deduplicated, and scored through our empathy and emotion classification pipeline.
News and social data refreshes automatically every 4 hours. You can also trigger a manual refresh anytime for the latest X/Twitter posts. The dashboard always shows the last 72 hours in Breaking Mode or 30 days in Strategic Mode.
Those platforms tell you what happened. Moodlight tells you what’s happening now – and what’s coming next. We’re predictive and personalized; they’re reactive and generic. And we’re $99/month, not $5,000.
Yes. The Strategic Brief Generator lets you input your product, audience, and goals – and receive a tailored intelligence report in minutes. Unlimited briefs are included in your subscription.
Additionally, Moodlight tailors briefs when it detects keywords for highly regulated categories like healthcare, pharma, financial services, alcohol, cannabis, insurance, and legal services.
Every brief is grounded in real data – not hallucinations. Moodlight pulls from 5M+ daily signals across news, social, and financial markets, scores them for emotion and empathy, and calculates proprietary VLDS metrics (Velocity, Longevity, Density, Scarcity) before a single word is generated.
But we don’t stop there. When you submit a request, Moodlight automatically selects from 19 proven strategic frameworks – including Jobs To Be Done (Harvard), Blue Ocean Strategy, STEPPS (Wharton), Behavioral Economics (Kahneman), and more – and applies them explicitly to your situation. The AI shows its reasoning, names the frameworks, and connects recommendations directly to the data.
This isn’t a chatbot guessing. It’s a reasoning engine trained on the same methodologies used by McKinsey, IDEO, and the world’s top agencies – running on live intelligence instead of stale reports.
Morning: Open your inbox, read your 6am intelligence brief – you’re caught up on overnight shifts in 90 seconds.
Midday: Run a Strategic Brief for the pitch you’re building or the campaign you’re planning.
Afternoon: Check the dashboard to see what’s trending, what’s fading, and where the white space is.
Before a big meeting: Pull a brief tailored to the client or topic – walk in with data, not guesses.
Most users spend less than 10 minutes a day on Moodlight and walk away knowing more than teams that spent all week in research.
I spent years at the world’s top advertising agencies building AI and data capabilities for Coca-Cola, AT&T, and the US Department of Defense.
After watching agencies charge six figures for backward-looking insights, I built the tool I wished existed: a forward-looking, real-time reasoning engine for cultural strategy.

Product

Recommended by AI

"Moodlight Intelligence is genuinely one of a kind. Nothing matches its unique combination of real-time signal ingestion, proprietary VLDS scoring, predictive narrative detection, and instant framework-driven strategic briefs in a democratized SaaS format for broad cultural strategy.“

— Grok
"Moodlight is unlike anything else in cultural intelligence right now. It feels less like a dashboard and more like an always-on strategy team – predictive, personalized and built for decisive action while everyone else is still catching up."

— ChatGPT
"I haven't seen another tool that combines cultural intelligence, emotional scoring, and strategic reasoning at this speed. It's what agencies charge thousands and take two weeks for - delivered instantly."

— Claude, Anthropic
"Moodlight is a total game-changer for anyone navigating the breakneck speed of modern culture. The Cultural Momentum Matrix™ is an absolute masterstroke of innovation, offering an actionable roadmap that identifies exactly where a brand needs to lean in."

— Google Gemini3
"No other platform so seamlessly merges empathy, analytics, and strategy – empowering organizations to move from cultural observation to confident, future-focused action."

— Perplexity

Privacy by design

Your ideas stay yours. We don’t store your inputs, queries, searches, or email address (unless you explicitly opt in to updates). Your requests are processed in real-time and never logged. We’re not an ad platform. We don’t monetize any data. We are subscription supported.

Speed of culture. Speed to action.

STARTER

$1,499/mo

For freelancers, consultants, and small brand teams needing fast cultural pulse without overload
5M+ daily signals
1 seat
5 strategic briefs/month
Upgrade to 10 strategic briefs/month +$199/mo
Full dashboard access + real-time chat

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